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In Business 1 min

Book Shelf: How To Fly A Horse by Kevin Ashton

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton shares his story behind the history of creativity and innovation.

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Ever wondered how some of the worlds most groundbreaking creations, innovations and discoveries came about? Well, talk to the man who knows the secrets behind them all.

Having been compiled and assembled for over 20 years, Kevin Ashton reveals the secret history to some of the worlds most inspiring creations and discoveries. Talking about the truth behind DNA, where the first stealth bomber was conceived and how the Wright brothers set out to try and fly a horse, Ashton offers a compelling insight into the world of innovation.

In a wonderful compilation of narratives and anecdotes, Ashton explains how even the greatest of minds display normal everyday thinking which we are all capable of.

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Passionate and fulfilling, Ashton leads you on an incredible journey, revealing the satisfying secret behind how ‘new’ becomes ‘new’.

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