Invesdor launches first crowdfunding campaign in Sweden with TidyApp


TidyApp will raise SEK 3 million through the Nordic region’s leading crowdfunding platform Invesdor.

The funding campaign is Invesdor’s first for a Swedish-based company.

TidyApp is Sweden’s leading mobile platform for home cleaning services. The service automatically matches independent cleaning partners with customers based on the customer’s specific needs. TidyApp handles everything from background checks of cleaning partners and quality assurance to invoicing, taxes and insurance. The new funds will be used to accelerate growth through investments in marketing and development of the platform.

TidyApp is also focusing on adding partner services to the app who, together with TidyApp, can enhance the customer experience when it comes to domestic services. Current partners are Mathem in food delivery services and Glue in digital locks.  Services like window cleaning, baby-sitting and laundry are in line to be added. The goal is to become the go-to-platform for domestic services. At the moment, TidyApp offers home cleaning services in the metropolitan areas of Stockholm, Gothenburg and Malmoe but more geographies will be added in the future.

“We have grown rapidly and with additional funding we can accelerate growth further. Demand for our service is strong and more and more customers discover how easy it is to book a cleaner through the app,” says Mikael Mortensen, CEO and founder of TidyApp.

Last year TidyApp had a turnover of almost 5 million kronor and the forecast for 2017 is 15 million with the result so far in 2017 supporting that prediction. The Swedish market for domestic services is growing by around 10% per year.

Invesdor has operations in the Nordic region and the UK and via its platform 32 million euros has been raised in 85 rounds. In total, Invesdor has a network of more than 60,000 registered investors around the globe.

“We have many investors in Sweden and we are extremely pleased to now bring them a Swedish company. We think TidyApp has a really interesting proposition and they are very well suited to raise expansion capital through our platform,” says Peter Moore, Equity Director for Sweden and Norway.

TidyApp’s investment material can be found at