Caan & Butt’s HBRE backs UK’s largest online estate agency in partnership with industry dream team

eMoov was launched in July 2010 by Russell Quirk, a former high street estate agent who started in the industry in 1984, running five branch offices between 1999 and 2009. screenshot 2Selling over £250 million worth of property since its inception and saving vendors over £6 million in fees, eMoov is revolutionising the way people sell or let their property by providing a convenient online solution at a fraction of the cost of conventional estate agencies. With the exception of viewings, eMoov provides all of the typical estate agency services plus optional extras, charging vendors a flat fee rather than a percentage of the sale or rental price.

HBRE has assembled a strong board including Ivan Ramirez, Director of Global Product at Groupon and Co-founder and Director of early-stage VC firm Zerimar Ventures; Jonathan Galore, CTO at and Co-founder of; and Sheraz Dar, the former Group Marketing Director at Digital Property Group. All three have co-invested alongside Caan and Butt.

HBRE was set up in 2010 by James Caan and protégé Faisal Butt to invest in property related businesses, and is one of the most active VC firms in the sector. eMoov is the latest business to be backed by the VC firm, whose portfolio includes 90 North Real Estate Partners, an independent investment advisory firm specialising in Shari’ah compliant real estate investments; innovative estate agency Ivy Gate; Accouter Group, a portfolio of companies that specialise in prime real estate services, luxury interior design and furnishings; and construction project manager L+M.

Commenting on the deal, Russell Quirk, MD and founder of eMoov, said: “I want eMoov to be seen by the public as a genuine alternative to conventional estate agents whereas at the moment we’re a well-kept secret. This deal is less about raising new capital and more about the networks that HBRE provide. Faisal has been phenomenal in assembling a dream team that will help me to realise my ambition for eMoov.

“In the next few months we will be launching a new version of the website and spearheading a nationwide awareness campaign. Exciting times lie ahead and I am looking forward to it.”

Faisal Butt, Co-founder and Managing Director at HBRE, said: “Businesses like eMoov highlight Britain’s property innovation in a sector that is ripe for disruption. Since its launch, the company has sold over 1,400 properties ranging from just £40,000 to over £3 million, across all regions of the UK proving that online estate agency works.

“Russell is already a successful entrepreneur but the mentoring and guidance he will get from the team we are building will help him to take eMoov to the next level. I have talked a lot about the need to marry the tech guys in the east of London with the property guys in the west and this is a perfect example of that.

“Going forward, we want to improve the technology eMoov uses to streamline the end-to-end process of selling a home, providing our customers with convenience and transparency, and allowing them to purchase complementary services related to their house move. We are looking to bring the same convenience and ease that customers experience while shopping on Amazon into the house selling process.”

James Caan, Chairman of HBRE, said: “I am delighted to seal the deal with the UK’s largest online estate agency in I’m confident that with the team we have put together eMoov can be a serious challenger to conventional estate agency and lead online estate agency into the mainstream. If customers can get the same result for less money and with added convenience, why wouldn’t they choose online agencies just as they have done with travel agencies.”