Davidson, a professional photographer and owner of Glasgow-based Studio Snap, is celebrating his strongest trading year to date, with revenues up more than 70 per cent in 2025. The surge follows his memorable appearance on series two of The Traitors, which turned him into a familiar face for millions of viewers, and, unexpectedly, a powerful brand amplifier for his business.
Studio Snap, which specialises in wedding, family and event photography, has benefited from what Davidson describes as the “Traitors effect”. Since the show aired, he has built a substantial social media following by offering sharp, insider analysis of subsequent series, with his commentary striking a chord among the programme’s highly engaged fanbase.
That digital momentum has translated into commercial success. Davidson’s platforms have become a go-to destination for fans dissecting each episode, helping him grow his audience far beyond traditional photography clients. The expanded reach has led to collaborations with a number of high-profile brands, positioning Davidson as a content creator as well as a business owner, all while continuing to scale Studio Snap.
“The experience on The Traitors was intense and surreal,” Davidson said. “Coming out of that environment gave me a fresh perspective. I went from one of the most stressful roundtables imaginable straight back into the studio, and I’ve poured that energy into the business. To see Studio Snap deliver a record year is the ultimate win.”
While his online presence has opened new doors, Davidson is clear that photography remains at the heart of his ambitions. “I love that I can keep one foot in the world of The Traitors through my analysis videos, the fans are incredible,” he said. “The brand work has been exciting, but photography will always be my main passion.”
The business has also been buoyed by a string of industry awards, further reinforcing Studio Snap’s reputation for relaxed, professional photography across Scotland and beyond.
With bookings already stacking up for the year ahead and his digital following continuing to grow, Davidson is entering 2026 with momentum on multiple fronts, proof that reality TV exposure, when paired with a strong core business, can deliver more than fleeting fame.
Amy Ingham
Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College's journalism school. Her recent reporting includes British Steel's nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.
