What’s the goal of a business?


Profit? Yes, if you follow the Friedman doctrine. But we think there’s something else. The primary function of a business owner is to protect their business.

Sometimes it means hiring more people, sometimes it comes down to firing a few. It can also mean being proactive towards arising threats.

As a business in 2020, your key task is to protect your and your clients’ data. Here’s a tool that will help you with this task — NordLocker. It’s a Windows- and Mac-compatible encryption tool that’s very easy to use. Try it now for free.

What every business must do eventually

Sooner or later, your business has to adapt to the changing laws, consumer habits, and technology. Change is hard regardless of whether you’re a local mom-and-pop shop or a billion-dollar conglomerate. Adapting to consumer habits is bad enough, but there are governments, too. In this day and age, it’s not just one government you must comply with — it’s all of them. Anyone who tries to stay on top of every changing policy can go crazy.

New laws are not always bad. Like privacy. Governments should’ve looked into protecting customer privacy a long time ago. Most didn’t, and now they’re forced to play catch up. And again, businesses must maneuver in and around all the obstacles set by the governments of the world.

Surviving as a business in 2020

When it comes to client privacy, there’s only one thing to do. And that’s going the extra step to protect customer data. What good can come out of waiting until a PR disaster happens? Especially when encryption tools like NordLockercost just a couple of pounds per month. It’s easy to do – use drag and drop interface. NordLocker also makes sharing secure files fast. Attach files to email or upload to the cloud without negative effects on your security.

Keep client data encrypted, and you won’t have to worry about hacks, ransomware, or new government policies.