Just like fashion, technology is never finished. It is always evolving. At a faster pace and more wildly than ever before as of late as innovations such as artificial intelligence and cloud computing propel what we understand about technology and our capabilities surrounding it.
And industries/markets that are reliant on technology are almost always on a knife edge, as they are constantly having to pivot and adapt depending on what is trending and what is shaping consumer behaviour within their industry.
One such industry that is at the forefront of this battle of constantly changing technological trends is the online casino industry. Today we’re going to focus purely on this specific sector and what trends are influencing the UK’s best-known casino websites. We are going to look at three of the main areas of influence today so that you know what is shaping the industry and what changes you can expect going forward.
However, we’re not going to look at all of the trends as there are simply too many to mention; instead, we’re going to look at some of the leading trends, the ones that are having the most influence and impact at the moment, and we are going to see just how they are having an impact on the industry, and to wrap up, we’re going to see what we can possibly anticipate emerging in the future. So without further ado, let’s have a look at the top three trends that are shaping the online casino industry.
Live dealer experience
The first trend we’re going to look at that has been around for a fair few years now but is still relatively new in the grand scheme of things is the offering of live dealer games from online casinos. As the name might suggest, it involves someone dealing with you live in real-time rather than you playing against a computer. The game itself, for example, blackjack, is played in exactly the same way.
Nothing changes in that respect. But the reason the demand is there for live games is that it provides a lot more interaction and immersiveness for the players. It makes the whole experience feel more authentic. Although this isn’t available everywhere because it requires both a fast and stable internet connection from the player and the infrastructure in terms of conferencing and the staff from the casino side.
The magic of blockchain
The next trend we’re going to look at revolves around something called blockchain. You may have heard about it before. It underpins cryptocurrency as a whole and has a wide array of applications, including some to the online casino industry. One of the benefits that it offers casinos is lightning-fast transaction speeds, which of course include withdrawals. One thing every casino player loves is a fast withdrawal following a win. It facilitates the transaction directly between the two parties rather than through any other intermediaries, also resulting in lower costs for the casino. It also holds casinos to account when it comes to transparency. Every single thing that happens in that casino is public, so there is no chance of any rigged data or manipulation. Total fair-provable gaming, which is what people want.
The power of artificial intelligence
The final trend we’re going to look at today utilises artificial intelligence, a trend that is rapidly shaping our lives in every way we can imagine, not only in the online casino sector but every other part. However, we’re going to focus on its role within this sector specifically. And in fact, it has fairly huge benefits.
For example, it can greatly assist with fraud detection thanks to its computing power. This not only protects the casino but also protects other players like yourself who may be at a disadvantage due to this. AI also has the power to be able to learn about what game preferences you like when playing online, and off the back of this can start to understand your behaviour, and off the back of that can give you personalised recommendations.
In Summary
To put the influence of technology on the online casino sector into a true perspective, these are only some of the trends that are shaping the landscape at the moment. These are only three of many different trends. However, when you look at which trends are the most dominant, it is almost certainly these three.
And the crazy thing is that they are all generally in their infancy, so there is still a lot of innovation and development within the three respective areas of technology themselves. Other noticeable trends that we could start to see take a front foot include those of virtual reality and augmented reality, which, with the assistance of more research and development, could start to bring a whole new level of immersiveness to the online gaming sector.