SmileDirectClub Seeks to Help Canadian Clients with New Brand Access


SmileDirectClub was founded in 2014 on the idea that everyone should be able to afford access to a better smile.

A next-generation medtech company focused on oral care, SmileDirectClub has become synonymous with its clear aligner and teeth whitening products, including the all-in-one Bright On premium teeth whitening program.

Most recently, the expansive oral care company announced that it had partnered with more than 1,000 Shoppers Drug Mart locations throughout Canada, expanding into the market for the first time with its Bright On system.

Canadian Expansion for bright on™ Program

Available at SmileDirectClub’s official website, Canadian shoppers will now be able to get their oral care and whitening systems from their local Shoppers Drug Mart. Introduced to over a thousand locations throughout Canada, this movement seeks to amplify SmileDirectClub’s reach with its patented and premium teeth whitening system.

The Bright On whitening system includes a range of products that are all meant to target brightening directly through the use of specially formulated, enamel-safe whitening agents used also by dentists. The premium teeth whitening system will serve as an alternative to the conventional dental office visit.

Step One: Apply Bright On Gel

To explore and enjoy its corresponding benefits, proponents at SmileDirectClub advocate for using the system every morning and night for at least one total week to see the results. The system begins by utilizing the bright on pen, allowing customers to access the product by unscrewing the bottom cap until the gel is distinctly visible. Use the applicator to layer the gel on the teeth before brushing in circular motions throughout the mouth.

Step Two: LED Accelerator Light

After the initial application with the bright on pen, customers will reach for the Bright On LED Accelerator Light. This patented product is used to turbo-charge our brightening efforts, plugging the light into an outlet for power.

After the LED Accelerator Light is plugged in, customers will keep the light on and inside their mouth for up to five minutes. After the five minutes, spit out the excess foam and do not rinse, drink, or eat for another 20 minutes.

Step Three: Finishing the System

The final step of the Bright On system includes rinsing the oral mouthpiece with lukewarm water to keep it clean. Upon rinsing the product off, it must be wiped down and allowed to dry in a cool but well-ventilated place, such as the cabinets beneath a bathroom sink.

Once the entire Bright On system is dry it can be packed away, paying special care to dry and safely store the iPhone and LED light cables used in step two.

What You Need To Know

  • Use Daily to See Results Within ONE Week
  • Vegan, Gluten, and Soy-Free Ingredients
  • Available at Shoppers Drug Mart and the SmileDirectClub website
  • Results Can Last Up To 6 Months

In addition to the patented Bright On system, SmileDirectClub hosts a wide range of new products for its Canadian shoppers at New product offerings in the region include the SmileDirectClub Electric Toothbrush, Teeth Whitening Pens, and Replacement Brush Heads and Battery Refills.

SmileDirectClub Announces New Whitening System

As headlines gather for SmileDirectClub’s expansion into Shoppers Drug Marts, the dental care company has also focused on getting into the retail giant Walmart, as well. SmileDirectClub announced in early 2021 that they were partnering with Walmart to introduce the Pro Whitening System, a three-step whitening system, to more than 3,600 Walmart locations across Canada.

The Pro Whitening System offered by SmileDirectClub is another variation of the bright on system. The Pro Whitening System features a three-step process that relies on SmileDirectClub technology.

Step One: Apply ProActivate Whitening Accelerator Toothpaste

SmileDirectClub has been offering electric toothbrush and toothpaste options since first opening its doors. The Pro Whitening System features a whitening accelerator toothpaste that can be applied to traditional and electric brushes. This toothpaste digs deep to vigorously remove stains, attack plaque, and improve teeth brightness.

Step Two: Integrate ProBrighten Whitening Gel

SmileDirectClub’s Pro Whitening System utilizes the ProBrighten Whitening Gel as its second step. The ProBrighten gel features enamel-safe whitening agents commonly used by dental offices around the world. Apply the whitening gel thoroughly to prime teeth for the final step of the Pro Whitening System.

Step Three: Apply 20-LED Accelerator Light

This gel is paired with the patented 20-LED accelerator light seen in other SmileDirectClub whitening programs. This whitening light is inserted into the oral cavity to whiten teeth while preventing potential beverage and food stains in the future. This system works to give customers a longer-lasting smile that can reach up to nine shades whiter! Results with the SmileDirectClub system can last for up to six months.

Explore SmileDirectClub Oral Care Solutions

Josh Chapman, CBO of SmileDirectClub, said that SmileDirectClub was ‘pleased’ that their oral care products for finding a way into Canadian markets. Chapman went onto say, “We continue to push boundaries to bring customers a safe, affordable and convenient oral health solution.”

SmileDirectClub is presently the only clear aligner brand that provides end-to-end solutions for fresh, clean, healthy, and bright teeth. As one of the fastest-growing oral care companies in the industry, SmileDirectClub is proud to offer its products through its website, telehealth platforms, orthodontia offices, and retailers around the world.

Potential shoppers can head to the SmileDirectClub today to find out if they are a qualified candidate for the program.