How to start a white-label gambling website

online casino

Online casinos have never been more popular, so it’s no surprise that some people are now looking into how they can start their own online casino business.

What most people don’t know about this, is that it’s actually rather easy to start a casino site, particularly if you use a white-label provider. Here are the steps you need to follow to launch your gambling website in 2020.

Choosing a Casino Software

The first step is to choose a white-label software and turnkey solution that provides everything you are looking for in your online casino. Typically, you want to sign-up with an operator that not only offers the gaming platform but also other features such as a CRM, an affiliate system, marketing tools, and potentially even a customer service team.

There are several companies out there offering full turnkey casino solutions, such as Jumpman Gaming, 888, and SkillOnNet. The ladder has been especially popular in recent years due to its vast features, easy configuration, and selection of games. According to, leading online casinos such as PlayOJO, Playjango, and Mega Casino are all powered by SkillOnNet.

Select Your Games

While many white-label solutions already have a selection of partnered game studios, it’s still important to have an understanding of what content you will want to provide to your future customers. Do a little bit of research to find out what games are hot right now, and which software companies develop them. Then cross-check your list with the white-label operator to ensure that all or most of the casino games are available. If in doubt, give the company a quick call as they tend to have a fantastic customer support team.


Most white-label solutions come with the necessary gambling licensing from the likes of the UK Gambling Commission (which is required if you’re looking at offering your services to people in the UK). Still, before partnering with a white-label provider, make sure to check that the firm possesses valid licenses for the jurisdictions you want to operate in as otherwise you might be prohibited from offering your games legally.


Finally, the last thing you want to check before purchasing a white-label casino solution is the accepted payment methods. You can be sure that all major options are supported, e.g. debit cards or PayPal, but depending on where you operator you might want to offer country-specific payment options. For instance, in Sweden, Trustly is insanely popular among online gamblers whereas in Germany, Sofortuberweisung is more popular.

A Working Casino Site

Once you’ve partnered with a white-label operator, it really shouldn’t take more than a few weeks for your website to be up-and-running. From here on out, all you’ll have to do is promote your online casino and make sure it’s successful. However, since you’re using a white-label provider will mean you will need to pay a share of money towards the company. Also, while most casino solutions ship with several different designs to choose from, it is highly recommended to develop your own branding to make your site more attractive to your customer base.

Finally, we’ll also have to state that you’ll have to be a little smarter when it comes to owning an online casino since there are already so many popular sites available which offer great games and experiences. Work with your white-label solution provider to come up with something even better than that. If you don’t, you may not survive this competitive industry.