How to market an Initial Coin Offering


Many small businesses are trying to get involved with the current craze in cryptocurrency.

If your business is connected to technology in some way, you might try an Initial Coin Offering as a way of both raising funds for your company and getthat exposure to cryptocurrency that you sought.

An Initial Coin Offering, or an ICO, is much like an Initial Public Offering of stock, in that it allows for investors to get involved with a project or a company that they want to back. It may seem like a no-brainer to you to attempt oneif you have the technological wherewithal at your company to pull it off. But that doesn’t mean that it will immediately prove to be a difference-maker for your business.

After all, the cryptocurrency field is overcrowded with coins right now, many of which come from companies just like yours trying to make a name for themselves. It can be difficult for your own ICO to be heard amidst all this clatter.

That’s why it’s important for you to know the proper ways to get the word out about the ICO you have in mind. If you’re more into investing in cryptocurrency, perhaps a trading robot along the lines of the QProfit System is the right way for you to approach it. If, on the other hand, you’d like your business to issue your very own coins, here are some tips for getting the word out.

  1. Social Media Influencers

It’s all right for you to use your own social media accounts to promote your ICO. But that might not give you the reach you need, and it might also fall on deaf ears if your core audience wouldn’t normally be crypto users. To get it in front of the right eyes, you need to find Twitter users who specialize in promoting ICO’s and do what you can to get your news into their hands.

  1. Celebrity Endorsement

This might be a bit of an unrealisticprospect for a small business on a tight budget. But it doesn’t necessarily have to be a celebrity of worldwide renown. It can be someone who has an influenceon your customers because of the position that they hold in society. They could simply be well-known among your customer base, not necessarily among the entire world.

  1. Coin Reviews

Getting a review of your coin can be a scary propositionbecause a bad review could set you back. But assuming you have a good white paper in place, solid technological specs, and an idea that can hold up to intense scrutiny, you shouldn’t be afraid of having your coin reviewed. If you believe in the product you’re selling or the enterprise you’re undertaking, you should trust that it will be reviewed well to give you the necessary positive buzz.

Cryptocurrency can be a transformative element for many businesses. You should consider it for yours and marketing your ICO is the best way to make it an effective endeavor.