A payment system can be connected to an online store, carried out on another site, and even used without a site, but by selling through social networks.
Choose the Required Payment System
Before making an online transaction, select a payment system. There are two most common options: banking services and aggregators. Through aggregators like PayPugs, you can accept payments in different ways: bank cards and Internet banking, from a mobile account, digital wallet, etc. In this case, you conclude only one contract with the aggregator. Paperwork and integration with the help of ready-made payment modules are fast.
Internet acquisition from banks allows you to accept payments with cards. Its significant advantage is the instant transfer of funds, as well as favorable conditions. The fees that banks charge for smaller companies can be quite high. In addition, you will need to collect a package of documents to conclude an agreement and pass verification, and therefore the process of connecting the payment system to the site may be delayed.
How to Connect a Payment System on the Site?
So, you have chosen a system for your service. What’s next? The connection process will be similar for most services, but in some cases, the package of documents, the terms of the contract, and the integration process will differ. We will analyze the simplest option for connecting a payment system for a website:
- Register on the site and you will have a personal account.
- Sign an agreement. To do this, fill out an application for connecting the system to your account, indicating the methods and instruments you need.
- Install a payment system on the site. In many cases, API integration is possible, as well as the use of ready-made modules for any popular CMS.
For the seller, acquiring is an increase in conversion. The easier the payments are, the more customers will make them. In addition, prepayment is transferred via the Internet. After it, the client is unlikely to change one’s mind and refuse to purchase.
What Is Important to Pay Attention to?
Pay attention not only to tariffs but also to the compliance of the payment system with the requirements of your business. Below are the key points to pay attention to:
- Transaction methods. Even though card payments prevail in most cases, some customers will be more comfortable paying in other ways. The more choice the client has, the better.
- If an aggregator has been on the market for a long time and is used by large online stores, it usually values its reputation. Well-known aggregators may have profitable partner offers for organizing document management, accounting, and other outsourced business processes. Read reviews before making a decision.
- Support speed. Difficulties with paying for purchases can arise for a client at any time. It is important that the payment system specialist can respond quickly and help 24/7.
- Conditions for the transfer of funds. The timing of the transfer of money to the seller’s account is important, as well as the absence of commission for withdrawal.
- Ease of integration. This is especially important if you need to get started quickly, or if you have a small business and don’t have a developer on staff. Connecting some systems for an online store requires serious improvements to the site, which means spending time and money.
- Possibility of testing. Unlike banks, large aggregators work with freelancers. In addition, you can continue working until you need to hire employees or increase turnover.
- Additional features. This includes signing up for payments, issuing returns, accepting payments from legal entities, paying with foreign bank cards, lending to customers, and much more. Check if the selected system has all the necessary functions.
Thus, the connection of online transactions on the site consists of two main stages: the conclusion of the contract and the integration of the system on the site. When choosing a system, pay attention to its reputation, customer reviews, commission size, withdrawal conditions, number of available methods, as well as speed and quality of support.