Diversey launches open commerce in Brazil with RedCloud, the world’s first open commerce platform


UK-headquartered global technology firm, RedCloud, has launched a partnership with Diversey in Brazil to increase market penetration with Red101 Market, the world’s first open commerce platform.

Diversey Holdings, Ltd. (NASDAQ: DSEY), a leading provider of hygiene, infection prevention and cleaning solutions, has partnered with RedCloud, which has launched the world’s first open commerce platform, Red101 Market. This partnership will enable customers to place orders for their cleaning solutions from Diversey Brazil through its distributor network and make instant digital payments via the Red101 Market app.

Commenting on the partnership, Justin Floyd, CEO and co-founder at RedCloud said, “RedCloud is extremely excited to be working with one of the leading global brands in cleaning and hygiene technology solutions. We are focused on empowering Diversey’s entire distribution chain from distributors to their customers, enabling them to buy better, sell smarter and pay simpler through the world’s first open commerce platform, the Red101 Marketplace. Our mission is to build a sell anywhere economy globally, by digitising 1bn micro-businesses around the world, increasing revenue growth for all participants along the distribution chain. Diversey has partnered with RedCloud to sell their cleaning solutions through the marketplace app and to expand their customer reach.

“Our journey begins in Brazil, a country with great opportunity and an appetite for digitising the distribution chain by leveraging off RedCloud technology. Our joint aspiration is to expand this partnership across LATAM.”

To use the Red101 Market platform, customers simply download the app on the Play Store, register in a few short steps and instantly gain access to a wide range of Diversey solutions. The app is easy to use and provides small businesses with fast payments so they can easily order their favourite cleaning solutions to keep their businesses clean and disinfected with best-in-class technology.

“We are very excited about this partnership because the Red101 Market platform integrates and digitises the whole chain, including Diversey and its exclusive distributors, and at the same time offering a new and modern purchase channel for our direct and indirect customers. This is just the beginning of a very exciting journey and expectations are very high,” commented Ariel Rosemblat, commercial excellence, sales & service operations director, Diversey, LATAM.

RedCloud is on a mission to enable a global “sell anywhere” economy where brands can reach any small business in any market at any time with the world’s first frictionless end-to-end open commerce platform. The technology is designed to unlock the business potential of over one billion micro businesses in emerging markets to meet the growing global demand for consumer goods.

RedCloud is a global technology firm committed to enabling commerce everywhere by empowering local buyers and sellers in emerging markets and connecting them to global FMCG brands. Backed by leading investors in Europe and the world’s largest payment network, RedCloud is poised to drive economic growth in the FMCG industry by providing new levels of visibility and enabling strategic decision-making based on real-time data analysis syndicated across the distribution chain. For more information on RedCloud go to www.redcloudtechnology.com