Best UK Bookmakers Reviewed

Now, most of us consider sports betting as just a bit of fun and nothing too serious. But nevertheless, it would be careless to use a bad broker or one that doesn’t fit our needs.

To find the best UK bookmaker we need to browse a list of online bookmakers and pick out the ones that will best serve us. Here are the top UK bookmakers:


Bet365 is one of the most famous bookmakers in the world. The company is highly credible and is ready to work with high rollers. It’s a big, safe site that will offer a ton of great security, as well as big features like live streaming of events and great online services. There are some downsides, though, such as the pre-match odds being somewhat outcompeted by other bookmakers.

Paddy Power

Another big hitter, you can’t go wrong with Paddy Power. This is where Steve Whitely won £1.45 million from a £2 accumulator, so we know they can pay out the large wins. It has a great bet builder, fast registration, good statistics and research, along with having many different payment methods. It’s ideal as long as you accept that it doesn’t have any live streaming features.

William Hill

Most of us have heard of WIlliam Hill already. They have a lot of physcial stores around the UK and have a good selection of markets (particularly with the horses). They also do a streaming service and will generally have a reliable website interface. One common complaint is that there are not enough football promotions, and instead promotions are focused on other sports.

Sky Bet

Sky Bet is a strange one because they’re a company that isn’t primarily a bookmaker. They have some good odds and a good enough website. They cover a lot of markets and even have a casino, poker, and bingo section meaning your funds can be extended elsewhere. Withdrawals may take time, and they’re prone to suspending accounts after periods of inactivity.


BetWay is another good option as it has a ton of exclusive offers and a wide variety of markets. Generally, Betway is known for its great promotions, making it ideal for new signups. There are a lot of sports to bet on but some of the less popular leagues may have poor odds. Overall, BetWay is a safe and competitive company for sports betting in the UK.


Finally, Betfair is perhaps the most unique UK bookmaker, as it’s more of a marketplace in which users can back or lay bets. There are fairly low fees regarding the exchange, and a ton of sports and markets on offer. There’s no live streaming, though, but there are some great free bet promotions.

Final Word

You can opt for a lesser-known company that may have some unique promotions, but at the end of the day, the top firms you have heard of will be the most reliable and secure. Generally, the best odds are offered by the bigger companies as they can operate on finer margins, so there’s no real benefit in hunting down an obscure, smaller bookmaker.