Online advertising platform Adzooma has announced they’ll be attending the B2B Marketing Expo at London ExCeL later this month.
The expo, held on the 27th and 28th of March, will see over 1,000 of Europe’s top suppliers, marketing directors and executives share their tips on how to thrive in the industry.
Adzooma will be based on stand 1930, offering free 30 day trials of their Adzooma PRO and Agency technology. They’ll be demonstrating the new technology on interactive screens, giving businesses the chance to see real results.
The team will also be giving their expert advice on how to achieve better results in less time and easily manage multiple accounts and increased spend, without hiring more staff.
Director and co-founder Robert Wass has high hopes for the event. He said: “It’ll be a great experience. We’re excited to give people an insight into our platform and share how the Opportunity Engine can automate tasks in just a few clicks.
“We’ve worked really hard on the technology, and with the free trial, people are able to see the results for themselves. We’re also giving away some free Adzooma merchandise, so it should be a fun day for everyone.”
Company Director Thomas Hampson is also looking forward to showcasing the technology. He said: “We’ve had some great feedback so far, so it’ll be interesting to present it to a larger pool of marketers who could really benefit from the product.
“The Opportunity Engine constantly checks over 50 ways to improve your account performance and creates simple rules to automate Google Ads tasks. So, it’s great for businesses who want to save time and get better results.”
Ex-Googler Sal Mohammed, Head of Partnerships, will also be giving a talk at the event as an Adzooma representative.
He’ll be speaking in Theatre 9, from 14:00-14:30 pm on Wednesday 27th, discussing all things AI (Artificial Intelligence).
His agenda will include how automation is allowing companies to outcompete competitors, how AI can shape success and the simple tools businesses can leverage to boost their results.
Speaking about the expo, he said: “It’s a great opportunity to be able to host a seminar about AI and Automation. Applying automation is what has allowed modern-day tech giants to emerge, so I don’t think it should be underestimated.
“It’s essentially a smarter way of marketing and it can be used to really transform your business. And some people aren’t even aware of it, so it’ll be great to share my knowledge on the subject.”
Home to thousands of marketing professionals every year, the expo will hold 500 seminars covering niche sectors such as visual presentation, ROI, promotional branding and GDPR.
Some of the keynote speakers include companies such as JustGiving, SAP, Fujitsu, Smart Insights, Linkedin, Cognism and Creation Agency.
There will also be 200 free masterclasses and multiple consultations and demonstrations for businesses to enhance their online marketing.