7 reasons why Instagram marketing is crucial to the success of your business in 2020


Social media is one of the best marketing sources in the present day and age. It’s one of the easiest ways of promoting your brand and making it accessible to customers.

When people talk about social media, the first thing that comes to their mind is Facebook or Google. While these may be the primary sources, there are other social media platforms that offer the same or even better center stage, and it’s Instagram.

Why Is Instagram Marketing Crucial For Your Business?

Instagram is a big chunk of the social media marketing circle. Those businesses that haven’t yet started using it are missing out on a lot. It’s an excellent source of providing beautiful and eye catching visual representation of what your brand or business offers. Started off as a platform for sharing pictures, it has now become a very important source for marketing and advertising. Let’s see some of the reasons why marketing via Instagram is necessary for all businesses.

The Reach Through Instagram Is Huge

Ever since its introduction, Instagram has managed to grow a lot over the years. There are more than a whopping 1 Billion Instagram followers on board currently. And the number keeps increasing day by day. This way brands can assure that their message is received by a lot of people around the globe. To ensure your content is being seen by people who are interested in your brand (who will turn into paying customers), use a quality Instagram growth service. You’ll save time by letting the service do the engagement for you, and you can choose who you target so you’re guaranteed organic growth.

Visual Marketing Is Important

Yes, people love to know about the product and other details. But there’s no better way to communicate with them, than by sharing visuals. It helps in engaging with the clients and, hence produce better results. Results have shown that visual images have produced far more convincing results than the normal textual promotion.

Prompt Feedback And Responses

Alongside the massive reach, the app is also an excellent way to get instant feedback from all your clients and followers. The quality of a good marketing team is to ensure that they’re following their customers and checking in with their clients. You can only give the best services if they know what’s wrong and Instagram is the right option for it. You can use the tools in your Stories to get feedback on products, DM’s to answer client queries and issues, and use call-to-actions in your captions to prompt engagement from your followers.

Keeping Rivals On Check

Since marketing has a lot to do with competition, it’s imperative to keep an eye on your competitors. Instagram is an excellent tool for keeping an eye on what your competitors are up to, and preparing your marketing strategyaccordingly.

Although it’s important to understand the marketing practices for your industry, and learn the characteristics of your customers when you’re just starting, keeping an eye on the campaigns of your competition can give you ideas on industry benchmarks, and more ideas to add to your marketing strategy.

Similarly, price changes and discounts your competitors are implementing is good idea to keep an eye on as well. Price increases by your competitors will often indicate that their product is popular among customers and they’re confident a rise in price will not affect their sales. Keeping up to date on discounts competitors are offering as well can you, will help build sales campaigns, and adjust your pricing to keep up with the competition.

Using specific competitive analysis tools, such as SEMrush, helps so you can learn about the results that your competitors are getting, what keywords they’re ranking for, and helps you generate real-time benchmarks. It also helps you refine your strategy about what works and what doesn’t. Using this technology can have great advantages for your product campaign.

People Prefer Instagram Purchasing

What is internet marketing really aimed at? Getting sales, right? So while most people would think Facebook is the real killer when it comes to getting people to buy online, the fact of the matter is that Instagram gets the real sales. Results have shown that every 1 of every 3 Instagram users make purchases through Instagram.

This is because Instagram is essentially a platform that inherently motivates story-telling. And while it may sound new to you, story-telling is the backbone of some of the most successful campaigns around the world. Storytelling is what really helps customers connect to your brand and generates brand loyalty.

This is why optimizing your Instagram for business is and should be a key part of your marketing strategy.

Sales Can Be Tracked Easily

The Instagram app is an excellent source of tracking your returns on investment. Businesses often use the “boost” feature on Instagram to multiply their reach. This extended reach ensures that your content is being seen by a larger audience, which of who you can specifically target when you’re creating your ad.

You’re also able to check out the number of sales made through your Instagram ads. And given the versatility of the platform, the ads on Instagram don’t just come in one shape and form. Instagram offers different formats in which you can create an ad:

  • Story Ads
  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Ads in Explore

It’s The Easiest Option

When you plan on doing social media marketing, Instagram ranks up on top of the lot. It’s by far the easiest source to market your brand.  Instagram’s app itself and the features/tool it provides are easy to navigate, and if you’re just starting out there are tons of resources to help you.

But that is just us talking, right? Wrong. Just the simple fact that 71% of U.S. businesses are on Instagram says a lot about its power and ease of use. With tools as simple as stories, and the flexibility of its features, Instagram provides opportunities that other platforms do not.