Advice
What came first, the purpose or the people?
We’ve talked a lot about purpose, and while it should be at the very heart of your organisation, it’s been long debated what should come first…
Saturday 19 September 2026
Rhonda Curliss is co-founder and co-CEO of Grey Lemon. Set up in 2020 with her co-founder Victoria Firth, Grey Lemon has helped supercharge many businesses by working with CEOs, owners and senior leadership teams. Their strategic, holistic input and direct approach has seen these companies turn around and thrive - tripling profits, growing internationally, doubling business wins and mitigating risks. Previously holding Director, Board and c-suite positions in international and UK businesses, Rhonda has a wealth of expertise and is also the first female president in the history of The Nero Club, formed over 50 years ago for London's property industry leaders. She is a trained mediator, and mentors and advises a number of charitable organisations in the property and construction sector.
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