
Can a business be both purpose-driven and profitable?
The phrase ‘purpose-driven’ is thrown around in business parlance, but what does it mean and can it go hand-in-hand with growth and profitability?
Josh Pitman is Managing Director of Priory Direct, which supplies sustainable packaging to over 21,000 businesses and tackles supply chain and operational challenges to reduce the impact of ecommerce on the environment. The retailer also offers Life Cycle Assessments (LCAs) for their customers, a ‘cradle-to-grave’ analysis on the environmental impact of a product or the function the product is designed to perform. Priory Direct provides 2,000 products ranging from cardboard boxes to mailing bags. The company’s Priory Elements range is designed with recyclability in mind and is partnered with international organisation 1% For the Planet. The firm has numerous charitable partnerships, is carbon neutral, a certified B Corp, and working towards net neutrality by 2030.

The phrase ‘purpose-driven’ is thrown around in business parlance, but what does it mean and can it go hand-in-hand with growth and profitability?

The business world is awash with talk of environmental, social and governance (ESG) activity, and particularly companies’ impact on the natural environment.