Ted Talks: How great leaders inspire action by Simon Sinek

People don’t buy ‘what you do’, they buy ‘why you do it’.

Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

This engaging Ted Talk looks into how some of the most inspiring people throughout history became great leaders, and why they were so different to everyone else.