It’s always interesting when I’m talking to agencies about selling. Whether they’re specialists in Design, Branding, PR, Marketing, or Digital and Social Media, not many people in those organisations would consider themselves ‘professional salespeople’.
The other day I had an email through from “Katie” who attempted to sell me her company’s Social Media services via LinkedIn. I thought I’d share this experience with you as it serves as a useful example to dissect her approach, and examine the lessons you can learn from it, in order to improve your own sales approaches and increase your sales.
How often have we heard sayings like “you never get a second chance to make a first impression” and how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.
After reading this you’ll be able to utilise email to add value to your sales efforts – instead of hampering them – and get your sales figures back where they belong.
This week I ran a seminar on the ways businesses can use Linked In as a sales tool to generate leads. It made me think of a situation that happened to me recently, where I was contacted over Linked In by a company that was trying to sell me some video email marketing.
On a recent trip over to the Mercedes Benz factory in Bremen, Germany to collect my new Mercedes, I noticed a number of things that would be useful sales lessons for us all to be aware of. You could improve your sales figures, and those of your team, by putting the lessons into practice!
In this blog we take the example of “Peter”.
Peter attempted to sell me his company’s SEO services via email recently, and it serves as a useful example to dissect his approach, and examine the lessons you can learn from it, in order to improve your own sales approaches and increase your sales!
