It’s always interesting when I’m talking to agencies about selling. Whether they’re specialists in Design, Branding, PR, Marketing, or Digital and Social Media, not many people in those organisations would consider themselves ‘professional salespeople’.
The other day I had an email through from “Katie” who attempted to sell me her company’s Social Media services via LinkedIn. I thought I’d share this experience with you as it serves as a useful example to dissect her approach, and examine the lessons you can learn from it, in order to improve your own sales approaches and increase your sales.
After reading this you’ll be able to utilise email to add value to your sales efforts – instead of hampering them – and get your sales figures back where they belong.
This week I ran a seminar on the ways businesses can use Linked In as a sales tool to generate leads. It made me think of a situation that happened to me recently, where I was contacted over Linked In by a company that was trying to sell me some video email marketing.