This hotly anticipated event is just around the corner but what will it look like for businesses this year? Consumer interest in Black Friday dipped by over one-third in 2020 and as a result, businesses are looking to capitalise on the 2021 event both on and offline.
For many, it remains unclear what needs to happen to successfully address the selling challenges brought on by Covid-19.
If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.
When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.
This final article in our series of six has been written to help boost conversations with your customers, both existing and new. This will unlock potential, build strong relationships and ultimately help you recover, as you and everyone else move into a new commercial reality. You’re now Reaching Out, arranging second conversations and unlocking more […]
In this fifth article of six David Armes and David Das, sales gurus to brands of all sizes and global reach are going to help you Reach Out and sell with laser-like relevance, because that’s what customers are demanding right now.
You’ve done your homework, invested in reshaping your offer and are now ready to Reach Out to your existing and new customers. You want to tell everyone about it!
This is the second part of your Rethink stage in the four-step, React-Rethink-Reach Out-Recover model from sales gurus David Das and David Armes
Few people talk about it and it’s probably due to not many people knowing what it is…the customer journey.
When it comes to buying decisions, customers are no longer settling for “good enough.” They expect an engaging, relevant purchase experience and are very selective with their time.