As Primark hits the headlines over whether or not they are finally to enter the e-commerce world, I’ll delve into the realm of ‘digital business plans’, a concept he feels is still alien to many let me suggest what you need to do to go digital.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
SMEs are still not going social
Despite having access to a wealth of social media channels, only one per cent of UK SMEs use the likes of LinkedIn and Twitter to generate new business prospects.
Entrepreneurs put business on the agenda at the Edinburgh Festival
Five Scottish entrepreneurs will pitch for the chance to win business support worth £50,000 at the Scotland heat of Britain’s biggest small business pitching contest which has been endorsed as an official Edinburgh Festival Fringe event.
Winners of this year’s Vzaar Video Festival award announced
Vzaar, a leading video hosting platform for business, have today announced that the hotly contested vzaar 2011 online video competition has been won by Karl Taylor Photography, with what vzaar CEO Stephen McCluskey describes as a film with “memorable, exquisite photography.”
How to design a great website on a budget
Getting a business website up and running is easy and, with more and more people seeking information online, it’s increasingly important too. and whilst designing an effective website is slightly trickier, particularly if you’re working to a budget. Here is an overview of how to set up a professional website on a shoestring.
Athena networking launches second sales phase after surpassing target
The Athena Network, the premier networking organisation for women in the UK, has announced having surpassed their target of obtaining 20 franchises by 2011 despite the recession, they are now launching their second development phase to sign up a further 20 franchises across the UK by end of 2012.
O2 joins Smarta to search for the UK’s smartest small business
Smarta and O2 have launched this year’s Smarta 100, the annual celebration of the most resourceful, original, exciting and disruptive small businesses in the UK.
Face-to-face networking is still important, Smarta 100 & Metro Bank
Mark Dixon: ‘Why you must network face-to face’ Social networking brings many business benefits but there is still great value in having personal contact with potential customers and clients, says Mark Dixon chief executive, Regus The Smarta 100 Awards, brought to you by O2 and Smarta, are now open for entries. If you run a […]
BlackBerry helps business prepare their brand and products for retailers
Using her first-hand experience of pitching products to the high street, expert saleswoman Laura Rigney has written a guide ebook, part of the bite-sized series backed by BlackBerry, to help small-business owners through the process of presenting their products to the retail buyers
Big marketing agencies offer their services to small businesses
The Marketing Agency Association have teamed up with Start Up Britain to run a week long schedule of activity from 4 to 8th July where members of the Association to offer free advice to small business owners on marketing, social media, communications etc.
Get your logo on the Vodafone McClaren F1 car at the British Grand Prix
Vodafone UK is offering a small to medium size business customer the chance to have their logo on the Vodafone McLaren Mercedes F1 cars providing global advertising for your company for free.
Don’t shoot the messenger: Customer reviews are important marketing tool
Customer reviews are becoming an increasingly prominent part of our online experience, so why do so many small businesses still fear them? We spoke to Alinna Chung from Yell to find out how companies can unlock the potential of customer reviews.
Design for Small Business: Using Stock Photography
The majority of promotional materials produced by businesses small and large feature photographs — not only of a company’s products or facilities, but also of things, people and places the company hopes will appeal to the target audience. Here James Leal-Valias, Creative Director at iStockphoto talks us through the options available to get the right images at the right price for your business.
Get your marketing message on the buses in new competition
CBS Outdoor UK has teamed up with, the UKs leading magazine for the advertising industry, Campaign magazine to launch a creative challenge to help celebrate the size, stature and community reach of bus advertising.
Metro launches Venture Candy to find entrepreneurs of the future
Metro, the free urban national newspaper, has launched Venture Candy 2011 to find the businesses and entrepreneurs of the future.