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Is it really worth entering business awards as an SME?

I am sure that when customers notice you have won an award for your business or some aspect of it they probably think that magic awards people go around selecting good businesses and handing out awards – if only that were the case!

They don’t often realise that you have actually chosen to enter that award, worked hard on the entry and then managed to win.

Entering awards can, in fact, be a very time consuming process. Is it really worth it?