Children’s online safety app Azoomee overfunds by 77%, raising £800,000


With an initial target of £450,000, the campaign closed yesterday overfunding by 77 per cent and raising a total of £800,000. The new investment will be used to license and commission new content, acquire new users and support international expansion.

Azoomee is the brainchild of husband and wife duo Douglas and Estelle Lloyd, serial entrepreneurs who previously founded and successfully sold media company VB/Research to an LSE-quoted media group.

Inspiration hit when one of their daughters stumbled across inappropriate content while searching for her favourite nursery rhyme online. Since then, Azoomee has evolved to keep children safe, smart and kind online by teaching them about the internet from an early age. The app is also free of any in-app purchases so parents are never burdened with surprise costs.

Azoomee has been working closely with strategic partner, the NSPCC, since early 2015 to ensure a best-in-class approach to safety and parental controls, and more recently partnered with 02 to be the sole app on their new Family Tablet offering.

Douglas Lloyd, Co-Founder at Azoomee said: “To receive this level of response to our crowdfunding campaign is amazing. Speaking very personally, for Estelle and me, it’s wonderful to see so many people believe in us, our fantastic team and the app. With this investment we look forward to launching Azoomee internationally and helping more parents around the world keep their children safe online.”

Azoomee is based in Shoreditch with a full-time team of 17, including senior hires from HSBC, News International, Deezer and Hopster.

For more information on the Azoomee app, please visit