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Category: Profiles

UK’s leading entrepreneurs tell Business Matters what inspires them and defines their way of doing business

Why forcing teams back to the office is a regressive move, stifling productivity, morale, and profits in an era proven fit for remote work.

Why forcing a return to the office is a step backwards for business

5 January 202516 January 2025 Opinion, Profiles Richard Alvin 0 Comments

Why forcing teams back to the office is a regressive move, stifling productivity, morale, and profits in an era proven fit for remote work.

Discover how Kit Cox, founder & CTO of Enate, is revolutionising business service delivery with AI and automation. Learn about Enate’s journey, innovations, and Kit’s insights on entrepreneurship.

Getting to know you: Kit Cox, Founder & CTO, Enate

27 October 2024 Profiles Business Matters 0 Comments

Discover how Kit Cox, founder & CTO of Enate, is revolutionising business service delivery with AI and automation. Learn about Enate’s journey, innovations, and Kit’s insights on entrepreneurship.

What was the inspiration behind Among Equals? I had been working in creative agencies for a decade when I started Among Equals. I’d worked with incredibly talented creatives, ambitious clients, visionary founders and NGOs on powerful missions and I'd spotted a pattern: they assumed people cared as much as they did. The CMOs and founders assumed people cared about their brand or product as much as they did. The charities assumed people were as invested in issues as they were. And the creatives assumed the general public was as passionate about design and advertising as them. The reality is very different. People simply do not care as much as our industry assumes they do, and that assumption leads to work that doesn’t work. This isn’t just something I felt as a consumer and citizen, it’s something that’s been proven by research time and time again. The vast majority of advertising isn’t loved or hated; it’s just ignored. I wanted to build an agency that would work with this reality – creating genuinely impactful work that would make people care about issues, change behaviour and drive results. So our philosophy is grounded in this reality: ’Start with no one cares. Build brands that change that.' Who do you admire? I firmly believe the phrase ’never meet your heroes’ exists for a reason, so I’ve never put anyone on a pedestal. Instead, I admire anyone who DOES things. It’s easy to have ideas. It’s easy to talk about things you’re going to do. The hard part is actually doing it – taking the leap, writing the book, starting the business, making the move. So I admire anyone who recognises that the world isn’t happening to them. They can happen to it. People like my client Emma Horton, who started a prescription skincare business – Uncouth – while pregnant and working as a doctor because she saw an opportunity. Or my colleague Joe Hedinger, who quit his amazing job at the BBC to move to Norwich and realise his dream of working with books - he works at a delightful shop called The Book Hive now. Anyone who really looks at life, understands it’s short, and takes steps to make the most of it. Looking back, is there anything you would have done differently? On one hand, yes – so many things. Like learning about the financial side of running a business, or the complexities involved in hiring and HR, or understanding the legal aspects of incorporating and trademarking a brand. That would have smoothed a lot of bumps along the way – I’ve had a lot of very, very steep learning curves. But in reality I wouldn’t change anything at all. If I’d known all the challenges I’d face along the way, setting up the agency would have seemed extremely daunting. But because I didn’t, I just jumped in. It’s taken a lot of energy and work to get here, but I’m so proud of the business we’ve become and everything I’ve learned. It’s made me much more resilient. Today I can honestly stand here and say 'anything is possible’ – and that’s because of all the challenges I faced, not in spite of them. What defines your way of doing business? People are everything. Full stop. You can’t achieve anything without the right team around you. So I only have three rules at Among Equals: 1. Hire people who are better than you. 2. Empower them, then get out of their way. 3. When anyone asks who is responsible for great work, there is only one answer: 'the team’. That includes our clients too. We work collaboratively, as equals, with our clients and I’m proud to call many of them friends. Someone once said to me ‘I don’t want to be friends with the people I work with. I’m not like you, I don’t need more friends’ and I’ve never heard anyone miss the point more. Why wouldn’t you want great working relationships with your team and your clients? When has good work ever come from contempt or conflict? Weird. What advice would you give to someone starting out? Learn how to wrangle fear. I’d wanted to have my own business for years but I’d been waiting for the perfect time. I was so scared of not having work, or enough money to live. But when the pandemic hit and everything seemed terrifying I realised the perfect time doesn’t exist - if you want to do something, you just have to go for it. I got to a point where the fear of NOT starting a business outweighed the fear of doing it, so I quit my nice, stable job in the middle of a global disaster and set it up. Fear can be paralysing, but it’s also incredibly powerful. So embrace it when it drives you, and when it feels like it’s going to overwhelm you just keep going and don’t look down.

Getting To Know You: Emily Jeffrey-Barrett, Co-founder of Among Equals

27 August 202427 August 2024 Profiles Jamie Young 0 Comments

Discover how Emily Jeffrey-Barrett, Co-founder of Among Equals, transformed a decade of agency experience into a thriving business that challenges industry assumptions.

FreeOfficeFinder, established in 2002, is an innovative and comprehensive service that helps businesses find and rent their ideal office spaces at no cost.

Exploring the Vision Behind FreeOfficeFinder: A Conversation with CEO Nick Riesel

13 August 202413 August 2024 Profiles Paul Jones 0 Comments

FreeOfficeFinder, established in 2002, is an innovative and comprehensive service that helps businesses find and rent their ideal office spaces at no cost.

Adaptive Accountancy, based in Yorkshire, is not your typical accounting firm. Led by CEO Ed Johnson, the company is committed to embracing the constant evolution of today's business world.

Getting to Know You: Brad Walker, founder of Adaptive Accountancy

13 August 202413 August 2024 Profiles Paul Jones 0 Comments

Adaptive Accountancy, based in Yorkshire, is not your typical accounting firm. Led by Brad Walker, the company is committed to embracing the constant evolution of today’s business world.

Objective is a leading tech agency based in Essex, specialising in helping businesses streamline their processes through bespoke software solutions and unlocking value using data analytics.

Getting To Know You: Lara Fox, Managing Director, Objective

10 August 202411 August 2024 Profiles Business Matters 0 Comments

Objective is a leading tech agency based in Essex, specialising in helping businesses streamline their processes through bespoke software solutions and unlocking value using data analytics.

The Student Energy Group (TSEG) is a forward-thinking student bill provider and utilities company founded by a group of passionate young entrepreneurs.

Getting to Know You: James Villarreal, Co-Founder of The Student Energy Group

9 August 202413 August 2024 Profiles Business Matters 0 Comments

The Student Energy Group (TSEG) is a forward-thinking student bill provider and utilities company founded by a group of passionate young entrepreneurs.

Chris Kemp is the CEO and founder of Ingenuity Group, a leading force in the marketing consultancy landscape.

Getting to Know You: Chris Kemp, CEO & Founder of The Ingenuity Group

8 August 202411 August 2024 Profiles Paul Jones 0 Comments

Chris Kemp is the CEO and founder of Ingenuity Group, a leading force in the marketing consultancy landscape.

Verto aims to make global financial transactions easier for businesses of all sizes. As a partner for handling cross-border payments, foreign exchange, and banking solutions, Verto simplifies the complexities of international finance.

Getting to Know You: Ola Oyetayo, Co-Founder of Verto

8 August 2024 Profiles Paul Jones 0 Comments

Verto aims to make global financial transactions easier for businesses of all sizes. As a partner for handling cross-border payments, foreign exchange, and banking solutions, Verto simplifies the complexities of international finance.

Jesse-Swash

Getting to Know You: Jesse Swash, Co-Founder of Design by Structure

7 August 20248 August 2024 Profiles Paul Jones 0 Comments

Design by Structure is an award-winning strategic branding agency that specialises in B2B branding solutions for holders of capital, the companies they invest in, and the organisations that support them.

Andrew Martin serves as the CEO of SMEB, a pioneering fintech company dedicated to supporting small businesses across the UK.

Getting to Know You: Andrew Martin, CEO of SMEB

7 August 20248 August 2024 Profiles Paul Jones 0 Comments

Andrew Martin serves as the CEO of SMEB, a pioneering fintech company dedicated to supporting small businesses across the UK.

Established in 2019, Acquirz is a market-leading B2B data solutions and email marketing agency, dedicated to transforming the way businesses connect with their target audiences.

Getting to Know You: Russ Wilmot, Co-Founder and Director at Acquirz

7 August 20248 August 2024 Profiles Paul Jones 0 Comments

Established in 2019, Acquirz is a market-leading B2B data solutions and email marketing agency, dedicated to transforming the way businesses connect with their target audiences.

HyperionDev is a trailblazer in tech education, dedicated to overcoming significant challenges in the field across Africa and globally.

Getting To Know You: Riaz Moola, Founder and CEO, HyperionDev and CoGrammar

6 August 20248 August 2024 Profiles Paul Jones 0 Comments

HyperionDev is a trailblazer in tech education, dedicated to overcoming significant challenges in the field across Africa and globally.

Founded in 2018 by husband-and-wife team Amy and Rob Knight, along with their friend Chris Finch, Must Have Ideas has rapidly become one of the UK’s fastest-growing e-commerce businesses.

Getting to Know You: Amy Knight, Co-Founder of Must Have Ideas

5 August 20248 August 2024 Profiles Paul Jones 0 Comments

Founded in 2018 by husband-and-wife team Amy and Rob Knight, along with their friend Chris Finch, Must Have Ideas has rapidly become one of the UK’s fastest-growing e-commerce businesses.

Rhea Karo is a young British entrepreneur and the driving force behind Social Amour, a leading London-based social media marketing agency.

Getting to Know You: Rhea Karo, CEO of Social Amour

2 August 2024 Profiles Paul Jones 0 Comments

Rhea Karo is a young British entrepreneur and the driving force behind Social Amour, a leading London-based social media marketing agency.

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A pilot of live facial recognition technology in south London has helped cut crime and led to more than 100 arrests, according to the Metropolitan Police, as the force prepares to defend its use of the technology in the High Court.

Facial recognition pilot cuts crime in south London, says Met

A pilot of live facial recognition technology in south London has helped cut crime and led to more than 100 arrests, according to the Metropolitan Police, as the force prepares to defend its use of the technology in the High Court.

From roundtable to the camera: The Traitors’ Brian Davidson celebrates record-breaking year for Studio Snap

Reeves opens corporate bond market to small investors in bid to unlock UK savings

Employers rethink healthcare benefits as weight-loss drugs reshape workplace provision

Reeves set to back self-driving car firm with tens of millions in taxpayer funding

Amazon tests Coventry warehouse staff for tuberculosis after outbreak

Starmer condemns Trump’s Greenland tariff threat as ‘completely wrong’

ChatGPT to carry adverts for some users as OpenAI searches for new revenue

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