What do you currently do?
I am the Director of Matchstick Design Limited. We provide creative and conceptual graphic design to enhance the brands of our clients.
We create a wide range of design solutions for both print and screen including logos and branding, business stationery, flyers, brochures, folders, display graphics, media advertising, email marketing and websites.
Our versatility enables us to cover a wide range of sectors which have included the contrasting worlds of education, engineering and motorsport. We work with companies of all sizes from start-ups to sector leaders and focus on forging strong working relationships to create a fully tailored and personal end product for our clients. Our clients often reflect our passions and core values – we are very lucky!
What is your inspiration in business?
When I set up the company in 2006 I saw it as a personal challenge. I wanted to see what I could achieve. As the business grows it is important that I rise to emerging challenges and make the most of every opportunity.
I’ve been inspired by working with large global clients like CSC (Corporation Service Company), the world leader in digital brand services, who are always moving forward and improving their offering, whilst keeping customer service at the forefront of the services they provide.
Who do you admire?
There isn’t one person that I admire more than any other in business. I have real admiration for anybody who has the courage to set up their own business. It’s not easy and there are many challenges along the way which mean you have to be adaptable, make sacrifices and sometimes deal with dissapointment BUT there is nothing more rewarding then creating something from scratch, watching it take shape and getting results… a bit like Graphic Design really!
Looking back would you have done things differently?
When I first started out in business I felt the pressure to act a certain way and do certain things – the way I thought it was done. Over the years, I came to realise that, especially in my line of work, I didn’t have to wear a suit, I could rock up to the studio in a pair of converse pumps and jeans and be just as productive. Just being myself allowed me to build relationships more easily, take everything in my stride and really enjoy what I was doing.
What defines your way of doing business?
Matchstick Design is an external agency that offers the comfort and trust of an in-house design capability. We are friendly, laid-back and unflappable but remain committed to delivering the very best design solutions for your business on time and within budget. We’re here when you need us and you can trust us to work with your best interests in mind.
What advice would you give to someone just starting out?
Follow your instincts. You know yourself and you know your business so if it feels right then it probably is.
