Things to consider if you want to expand your business to the Northern European Markets

northern europe

Expanding a business overseas is always an exciting time for a company. Whether this is your first major expansion abroad or you are just adding a little more to your business, here is everything you need to do when you are considering expansion.

Look at Their Market

Attempting to sell a product in Sweden or Finland is going to be very different than trying to sell something in the UK and you need to make sure that you are prepared for a change in strategy. People in these countries think differently and the sales strategy you use might not work very well here.

A great place to find some inspiration can be through existing brands. Check out this casino Finland if you want to see how to make a website which is attractive to Finns. Little choices like this can make or break the way you do business so you must make sure that you are launching your new arm of the business on the right foot.

Is Your Business Ready for Expansion?

When you are preparing a business for expansion, it takes a lot of time and resources to get it ready. Not only do you have to prepare a new business plan for the market you are heading for, but you also need to get ready for any new staff you might need to hire.

You need to find people who have expert knowledge of the market you are moving into. Whether you find people through outsourcing or you hire a new team in your target country, you need to think about what effects this might have on your business back home.


The Northern European countries of Scandinavia and Finland have a reputation for being more expensive. Many things there are much dearer than they are back in Britain. This means that you are going to have to take a whole raft of new costings into consideration when you try to set up your branch of the business there. Even basics like office stationery might be more expensive than you are used to paying.

The same can be said if you are going to fly yourself out to oversee the new business being set up. Staying in a hotel or an Airbnb might rack up quite a large bill if you have to do it for any considerable length of time, plus you will have to pay for food and potentially dinner for investors or other meetings. The cost of opening a branch of your business in one of these countries might seem daunting but the right planning can ensure that it all goes smoothly. You don’t want to be caught out by any unnecessary spending.

If you are ready to try your luck in Scandinavia or Finland, you should definitely take the plunge today! There are lots of opportunities up there for exactly the right product or service and your business might have exactly what people are looking for. Start your research and prepare to expand your business north today!

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