Maintaining an active online presence is no longer just “nice to have” for a business. In the current digital era, online marketing has become an essential ingredient of business success.
This isn’t just true for big businesses with ample financial resources to hire expensive content creators and graphic designers; it is also very much true for small businesses working with more limited budgets and personnel. But small businesses shouldn’t lay down their arms and accept the fate of not succeeding in the online space. There are scores of tools available for small businesses to employ that help them save time and money, and don’t even require expertise.
Of course, to select the right tools to help you on your journey, you first need to identify your goals and what you want to achieve from your online marketing efforts. In this article, we will discuss what strategies small businesses can employ to leave their mark in the online space – and how to put them into action.
1. Create stunning social media content
When it comes to social media marketing, it is all about consistency both in the quality and quantity of your posts. You need to be regularly active on all your social media profiles to ensure you don’t miss any opportunity to sell your brand to your audience and to keep reinforcing your message in the minds of the consumer wherever they go.
This is not an easy task because social media posts should ideally be composed of imagery to attract followers and help them retain information effectively, and creating visual content is very resource-consuming – you usually need a lot of time, money, and some expertise to create professional-looking graphics. We say usually because we actually have a solution to this problem: PosterMyWall, an online graphic design tool that is quick, easy, and affordable. It offers thousands of stunning designs in all social media sizes and themes so all you have to do is pick a template, customize it to your need in the easy-to-use editor and start sharing – no design expertise needed!
Once you’ve created awesome content for a social media platform, the maximum number of people should see it, ideally more than once, so they can understand and engage with the message and have a higher chance of retaining it. Make sure that it reaches its maximum potential by repurposing it for all platforms – simply resize your design on PosterMyWall to create multiple social media and other sizes in a single click for free!
2. Engage your audience
Word of mouth marketing can take your business a long way and an engaged audience can be your brand evangelist. Therefore, you need to make it a priority to churn out content that generates interest in your audience and makes them want to interact with your brand. Fortunately for you, there are many ways to pique their interest. One easy method is to create opinion polls or simply ask questions that are likely to encourage your audience to engage not only with you but also with each other. You can also create opinion posts like ‘This or That’ posts on Instagram and Facebook stories. Customizable templates for such posts are easily available on PosterMyWall. Make sure to add your brand username and logo to your imagery so that the more the images are shared, the more exposure your brand gets.
If you want to take engagement to the next level, design a hashtag campaign that encourages people to use your hashtag in their posts, giving your brand tonnes of exposure. Take the example of Coca Cola’s #ShareACoke campaign. Millions of people all over the world shared images of their Coke bottles on social media with the hashtag #ShareACoke to share their experience with their friends and followers. Every hashtag came with a mention of Coke and created a lot of hype for the brand.
3. Harness the power of video
Videos are a consumer’s favorite type of content to see from a brand on social media, according to Oberlo. Most people on the internet don’t want to invest their time in reading long, dry blocks of text. Instead, they’d rather watch a quick video giving them the same information in an easier to understand manner. Not to mention, people are more likely to retain information they learned in a video than something they read. All of this makes a really strong case for you to introduce video into your content marketing strategy without any delay.
Of course, video creation can be an expensive and time-consuming process, which is one reason most marketers stay away from it. But given the compelling evidence of the effectiveness of video, it is worth trying out – with lower costs and less time consumption of course. PosterMyWall offers thousands of video templates designed to help you easily create video content in a matter of minutes without the hassle of hiring professionals and going through many iterations. Simply pick a template and tailor it to your brand’s needs in a simple drag and drop fashion.
4. Consistent branding
Consistent branding serves to strengthen your brand identity and reinforce your brand in the mind of your audience by carrying your company’s message across all channels and platforms. This is especially important online on social media and other platforms where lots of other brands are competing with you for maximum eyeballs on their respective pages and posts and it becomes difficult for people to retain brand information that is not striking.
What does this mean for your brand? Use your brand color schemes, logo, brand fonts, and other branding elements religiously in all your marketing regardless of what you’re promoting so that your brand image is constantly reinforced in the audience’s minds and ensures top of the mind awareness for your brand.
This is especially easy to do with customizable designs in PosterMyWall that allows you to upload your brand logo into graphics, add your brand colors, and use images or videos that are consistent with your brand’s style. You can even upload your own custom fonts to the PosterMyWall editor with the highly affordable Premium subscriptions if you can’t find your brand’s fonts in the options.
5. Build relationships
In setting up your small business for online success, you should carefully consider your marketing strategy and the goals you want to reach in the long-term, not just the short-term. For instance, building relationships with audiences is essential for long-term success. Not only should you focus on building relationships with your customers, but also work to build relationships with online influencers who can help make a lasting impact on the online success of your business.
You can reach out to influencers and offer to collaborate with them. They can share reviews of your product or service with their audience in exchange for some benefit and promote your business with a branded hashtag to bring more traffic to your business.
Using gift certificates, vouchers, and discount coupons is another great way to start a customer loyalty program online and encourage new customers to give your business a try while encouraging your existing customers to remain loyal to your brand. You can create amazing gift certificates and vouchers with PosterMyWall’s range of templates.
Digital marketing can seem intimidating when you’re just starting out but with some good planning and the help of the right tools, you can easily put your business in the virtual spotlight. Now it’s time for you to implement our suggestions and put strong digital marketing strategies in place to achieve long term online success for your business!