Running a successful business largely depends on your ability to market your products or services to the right audience.
This part of the job was always among the most difficult and often the most expensive.
However, these days things have changed. The advent of the internet has brought a brand-new way of reaching customers and it can be a real force multiplier if you know how to use it.
Running a Successful Online Presence
Having an online presence is a must these days. More and more people are resorting to using the internet to find products and services in their area. The internet is the great equalizer of sorts. It gives your business a chance to run against larger competitors and potentially get a larger piece of the pie.
That is something you wouldn’t be able to do using more conventional means of marketing. That being said, just having an online presence is not enough. In order for people to even see your website, you’ll have to do plenty of optimization.
Search Engine Optimization and Lead Generation
Search engine optimization or SEO is a set of processes and techniques that impact how your website ranks for specific keywords. Let’s say you’re selling power tools. A company that specializes in eCommerce SEO services can help you rank your online store for keywords such as ‘drill’, ‘power drill’, or similar. Then, when someone types these words into Google, you’ll be among the first results to pop up.
Getting on top of the front page of Google for competitive keywords has been one of the most successful forms of lead generation in the past decade and more. The first few places on the first page of results for competitive keywords are getting massive amounts of traffic.
If you do your job and optimize your landing page so it delivers relatively good conversion rates, you can easily increase your company’s sales by 100% if not more.
Is SEO Difficult?
SEO can be extremely difficult. How difficult depends on the website that is being optimized and the keywords you want to rank for. Smaller sites in relatively narrow niches can be ranked with moderate effort. However, if you’re a Fortune 500 company, you better get ready to build a dedicated SEO department and make sure it doesn’t run out of funds.
That being said, both of these instances require an SEO professional who knows what they’re doing. Good SEO takes time. In some cases, it will be months before you see any results, both good or bad. Finding the right SEO professional or an SEO agency is key if you want to take advantage of the online marketing approach.
SEO is an Ongoing Process
Appearing on the first page of Google results for a specific keyword is just the beginning of a long process. The fact that you’re on the first page doesn’t mean you’ll stay there for long.
Remember, there is a finite number of slots on that page and there are plenty of companies who want one. Staying near the top is a matter of continuous optimization, which further emphasizes the need for a solid SEO specialist.