From Rothmans and Benson & Hedges to Sega and Compaq, we trace what became of the brands that bankrolled F1’s golden age — and the business lessons they left behind.
Search Results for: Formula One
Lando Norris crowned Formula One world champion after nail-biting Abu Dhabi finale
Lando Norris has become Britain’s newest Formula One world champion after holding his nerve through a tense title decider in Abu Dhabi, securing his first championship and ending the country’s five-year wait for another motorsport hero.
Eddie Jordan: The charismatic entrepreneur who shook up Formula One looses cancer battle at 76
Eddie Jordan, the bold and charismatic Formula One team owner, has died aged 76. A true motorsport maverick, he launched Michael Schumacher’s career, led Jordan Grand Prix to F1 victories, and remained a colourful figure in the sport.
Bernie Ecclestone’s Formula One car collection sells for record-breaking sum to Red Bull heir
Bernie Ecclestone’s 69 rare F1 cars, valued at an estimated £500 million, have been purchased by Mark Mateschitz, heir to Red Bull’s fortune, in what experts call the largest classic car deal ever seen.
Has Lawrence Stroll Just Bought the Formula One World Championship by Hiring F1 Design Guru Adrian Newey
It’s a warm, smug sort of thought, isn’t it? That you could just throw money at a problem, like lobbing loose change at a busker, and suddenly you’re the king of the world. Or in Lawrence Stroll’s case, the king of Formula One.
Formula One stars team up to allow public to buy shares in multi-million pound classic cars
Formula One stars Mika Hakkinen and David Coulthard have teamed up with a pair of entrepreneurs to launch a stock market business that allows the public to invest in ultra-rare classic cars.
Formula One World Champion Max Verstappen race suit and exclusive meet & greet raises £108,497 for wings for life in charity auction
F1 Authentics – owned by Memento Exclusives, the UK-based sports memorabilia specialist – and Oracle Red Bull Racing have raised a total of £108,497 for Wings for Life in an exclusive auction.
Aston Martin’s Formula One success drives share price
Aston Martin’s surprise strong showing at the first Formula One race of the season in Bahrain, where driver Fernando Alonso came third, might have contributed to a sharp rally in the share price of the sports car maker which shares its name.
Formula One Group into the digital NFT world.
According to industry buzz, Formula One Group, which is continuing to expand beyond the racing tracks, has just concluded a very promising contract.
Porsche ready to roar back to Formula One with Red Bull partnership
Porsche is gearing up to return to Formula One motor racing in partnership with the four-time world championship-winning Red Bull team.
Silverstone could stage two GPs in one weekend when Formula One returns
The British racing circuit Silverstone could stage two Formula One races in one weekend this summer.
Mercedes Formula One team to make revolutionary new breathing aid for NHS
A breathing aid that can help keep coronavirus patients out of intensive care has been created in under a week.
Bernie Ecclestone fights to stop Red Bull quitting Formula One
Bernie Ecclestone warned last night that Red Bull could walk out of Formula One if European Union investigators demand that they hand back £46 million in special payments.
Formula 1 worth £12bn a year to UK economy as record Silverstone crowd delivers £100m boost
Formula 1 is worth £12bn a year to the UK economy, with a record British Grand Prix crowd at Silverstone set to deliver a £100m boost, new figures reveal.
Kirk and Paula Coult of Kiahuna Sunrise Cafe: Restoring History One Breakfast at a Time
Kirk and Paula Coult have spent years building restaurants that reflect the places they call home. As hospitality entrepreneurs, they have opened seven restaurants across Colorado, Whistler, and Kauaʻi, with each one shaped by its local community rather than a standard formula.
